It’s the largest cybersecurity incident in the United States, perhaps the world. Earlier in 2017, one of the big three credit bureaus, Equifax, was hacked. Personal information was stolen for 143 million – yes, million – Americans. With more than one-third of citizens in the United States affected personally, paranoia and fear in the credit realm are rampant.
That information cannot simply be recovered. It’s in an unauthorized person’s hands – someone who has malicious intent to defraud. And while that information can’t be taken back, you can offer a safeguard against any issues that can result from its use.
Equifax has announced a process to minimize the effect their security breach will have. Most clients don’t know about it, and even fewer will do something about it. Yet, they are concerned about identity theft and credit fraud.
The same company that offers you vehicle protection products has a product that can help you turn this fear and uncertainty into a benefit for you and the people you call on.
IdentiTheft through Tri-PAC provides $1 million in insurance coverage to cover legal costs and expenses, and reimbursement is available for fraud, theft, forgery, data breach, and even unauthorized EFTs.
The Equifax data breach is big news. Each of your F&I producers will experience its effects with clients who are hesitant to share information as well as discovering potential fraud on credit bureaus. Turn this frustrating and expensive situation into an advantage by emphasizing IdentiTheft and its benefits.
Make an unscheduled visit to your F&I producers. Assist them in developing a strategy to roll out IdentiTheft to their clients and protect the dealership at the same time.